Information Technology

Search Engine Optimization

Search Engine Optimization (SEO) is the process of ensuring a website can be found in search engines using “free,” “natural,” “organic,” or “editorial” language relevant to what the site is offering. Search engines like Google, Bing an Yahoo provide search results to individuals ranked by what the search engine considers most authoritative or relevant to the users’ search. Depending on how a user phrases their search, different search results and different orders of results can be displayed to the user. For any website, the goal is to be the highest ranked result that comes back to a user in any given search. This goal is achieved through SEO strategies aimed at increasing their authority and relevance by writing pages that use keywords, words that people use in searches, and securing links from other pages to show how important one page is by comparison to another.
A growing field that will continue to see further success as the number of users grows, SEO professionals are in high demand by companies that are increasingly understanding how important their search engine ranking is as part of their overall marketing strategy. Learning the strategies and concepts behind SEO as well as the various techniques for increasing a company’s overall visibility on the web will help anyone looking to enter this field become a highly sought-after professional.

This course provides an introduction to the basic principles and strategies of search engine optimization (SEO). The course is intended for students learn how to improve the online visibility of a given website. The course will review the overarching structure of search engines, and will also outline SEO best practices. This course will also provide students with the skills and knowledge to develop a comprehensive and competitive SEO strategy.

The Search Engine Optimization course will address the following primary course objectives:

  • Describe the background, purpose, and business goals of Search Engine Optimization
  • Identify integral Search Engine Optimization strategies, techniques, and tools

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