Business Communication

Clear and concise communication is a must for today’s fast-paced business world. Business professionals require the ability to communicate efficiently and effectively on a range of complex subjects. Communication between staff and management, with clients and prospective clients, requires the utmost clarity to ensure expectations are met and decisions can be made on the basis of accurate information. Without effective communication skills, both menial tasks and strategic business decisions can result in costly mistakes for any organization. Moreover, effective business communication can mean the difference between closing a deal with a prospective client or losing their business altogether.

The Business Communication course ensures students have the skills to meet these challenges from their first day on the job. Students will learn the fundamental strategies behind effective business communication alongside potential barriers that may inhibit these efforts. Students will be introduced to technology that will facilitate their communication efforts, gain insight into effective oral presentations as well as visual aids that can help in these efforts. For those students looking at a career in sales or any client-facing position, the business communication course is a must, but it’s also a great tool for anyone getting started in an office environment to have a mastery of these skills.

The Business Communication course will address the following primary course objectives:

• Evaluate elements of effective business communication
• Explain barriers that can create ineffective communication
• Analyze ethical issues related to communication
• Examine how technology has impacted business communications
• Explain the importance of intercultural communication in the business setting
• Use the English language appropriately in business communications
• Write an effective business message
• Develop effective visual aids for a business proposal
• Prepare and oral presentation
• Create a resume, application letter, and follow-up messages

This class includes the following eText:  Thrill & Bovee. (2010). Excellence in Business Communication; 10/E; ISBN: 0132719045