Marketing Professional

With more and more technology available, marketing and the theories behind it are changing every day. No longer is it enough to just understand the fundamentals of marketing strategy. Rather, it is imperative that marketing professionals are able to navigate the changing winds of online marketing, take stock of traditional product placement and analyze and interpret the reporting figures that should determine the best, most effective allocation of funds.

The My Ed Today Marketing Professional Program offers students a chance to hone their traditional marketing expertise while adding new, in-demand skills to their repertoire. Adding these skills will ensure students are ready for entry-level marketing positions and/or prepared for advancement within their current firm. My Ed Today’s Marketing Professional program will take students beyond market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels, to explore search engine optimization and effective business writing so students are prepared to offer marketing expertise from the smallest of companies to the largest of enterprises.

The Marketing Professional Program includes the following Courses:

• Introduction to Business
• Effective Business Writing Skills
• Business Communication
• Principles of Marketing
• Statistics
• Search Engine Optimization
• Microsoft Office User Specialist Certification

Click on the Course Links above to find out more information about each class.